The most frustrating bookings are the ones that almost happened. The attendee was one tap from done, then they weren't. From your side, all that shows up in the dashboard is a near-booking that didn't land. Across a busy event, those near-misses add up to real revenue that was sitting one tap away from your account.
So we built something for that exact moment.
TL;DR
When an attendee on your AllEvents event walks away mid-checkout, we now send them a booking reminder on WhatsApp to bring them back. We send the message. We cover the cost end to end. The completed booking lands in your dashboard like every other sale. Live by default on every event you've ever listed with us.
In practice: no plan to upgrade, no setting to flip on, no "abandoned cart recovery add-on" billing every month.
That is the whole feature. The rest of this post is the why and the how.
What this changes for you
You spent money getting that attendee to your event page in the first place. Ads, partnerships, social, email outreach, the whole acquisition mix. When they reached your checkout and didn't finish, that spend was sitting one tap away from a completed booking. A WhatsApp from us gives you a second shot at the same audience you already paid to reach. Your cost-of-conversion math gets a lot kinder when your near-bookings finish.
Same job, new channel
Email reminders for incomplete bookings have been part of your AllEvents account for a while now. WhatsApp is the same job, on a channel where a lot of your buyers actually live. Running both side by side gives you two real windows to bring them back, on the two places they're most likely to be paying attention to.
You can also stop paying for third-party cart-recovery tools on AllEvents-hosted events. They were never going to outperform a WhatsApp from the platform the buyer was already on.
Where the lift is biggest
Paid events with higher ticket prices, group bookings with multiple seats in one transaction, and anything with a longer checkout. If you run those, this is doing real work for you right now.
How it actually works
A buyer hits checkout. Card half-typed, "Pay Now" two taps away. Then real life walks in: a boss pings on Slack, a meeting reminder snaps onto the screen, the food delivery rings the doorbell. The tab closes. The ticket doesn't get bought.
- Booking startsThe attendee picks tickets, hits checkout, starts entering card details.
- Life happensSlack pings, doorbell rings, meeting starts. The tab closes mid-checkout.
- We send the booking reminder on WhatsAppA short friendly message from AllEvents lands on their phone, with a one-tap link back to the same booking.
- The ticket landsThey finish the booking. The sale shows up in your dashboard like every other sale.
We wait a beat. Then we send them a booking reminder on WhatsApp with something to the effect of: "hey, you were almost in for [your event], want to finish?" One tap takes them right back to the same booking, at the same point they left it. No re-typing the card. No starting over.
If they finish, the ticket sale lands in your AllEvents account like every other sale. From your side, you just see the booking you almost lost. Except now you didn't.
Our side of the deal
Most ticketing platforms put booking reminders behind a paid plan, a per-recovery fee, or a quiet "talk to sales" growth tier. The reasoning, we assume, being: you'd happily pay for the seats you were already this close to selling.
We disagree. The buyer was already at the door. Sending one polite WhatsApp to bring them back through it shouldn't be a billing line on your account. It should be the platform doing its job.
None of it becomes a line item for you. The WhatsApp messaging, the engineering, the attendee experience all stay on our side of the build, because the booking you almost made shouldn't cost extra to finish.
Built to finish what your marketing started.
The bigger idea
Ticketing platforms love to monetize the edges. Small fee here, premium tier there, paid add-on for the bookings you already half-sold. Every one of those edges is friction between you and the audience you spent money to build.
Recovery shouldn't be one of those edges. So on AllEvents, it isn't.
This is the first in a series of features along those lines. Same logic each time: the work happens on our side, the result shows up in your dashboard.
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